IBM Security Rebrand

Corporate Identity

IBM Security product team was feeling that our users were receiving a disjointed experience from the discovery phase to the actual use of our products. Seeking strategic partners on the marketing side of our division we utilized the methods of IBM Design and Design Thinking to collaborate on rebranding the division as a whole.

The end result was the creation of a unifying vision and mission statement, brand character, brand elements and finally a single point of communication and finally a single point of product marketing communication in the form of an online Experience Guide.

CREDITS

Liz Holz - Design Director
Joshua Kramer - Creative Director, Design
Judie Le - Design

MY ROLE

Strategy
Identity Design
Branding
Illustration

NOTES

Work done while employed at IBM.

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CONTACT
SITE CREDITS
TYPEFACE
FF BAU

A grotesque sans-serif typeface designed by Christian Schwartz and released through FontFont in 2002. The design was inspired by the late nineteenth century grotesques from German foundry Schelter & Giesecke
FARNHAM

Farnham is a serif typeface designed by Christian Schwartz and released through Font Bureau in 2004. The design was inspired by the work of eighteenth century German punchcutter Joan Michaël Fleischman and features ball terminals and prominent angular serifs.
PHOTOGRAPHY
SHANNA KRAMER

Shanna is a lifestyle and nature photographer located in Portland, Oregon. She enjoys capturing ordinary things in extraordinary ways. She is also my lovely wife who puts up with all my indecisions and stupid ideas. A true partner-in-crime.
COPYRIGHT
© JOSHUA KRAMER 2020

All content on this website, including text, graphics, logos, photographs, audio and video clips, and data compilations is the property of Joshua Kramer and protected by the US and international copyright laws.