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IBM Security rebrand

IBM Security product team was feeling that our users were receiving a disjointed experience from the discovery phase to the actual use of our products. Seeking strategic partners on the marketing side of our division we utilized the methods of IBM Design and Design Thinking to collaborate on rebranding the division as a whole.

The end result was the creation of a unifying vision and mission statement, brand character, brand elements, and finally a single point of communication in the form of the online Experience Guide.

Roles

Credits

Liz Holz - Design Director
Joshua Kramer - Creative Director, Design
Judie Le - Design
Jimmy Dyer - Design

Work done while employed at IBM
My responsiblities

Brand Design
Creative Direction
Cross-Functional team collaboration
Illustration
Sprint planning
Strategy
Visual Design

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