IBM Security product team was feeling that our users were receiving a disjointed experience from the discovery phase to the actual use of our products. Seeking strategic partners on the marketing side of our division we utilized the methods of IBM Design and Design Thinking to collaborate on rebranding the division as a whole.
The end result was the creation of a unifying vision and mission statement, brand character, brand elements and finally a single point of communication and finally a single point of product marketing communication in the form of an online Experience Guide.
Liz Holz - Design Director
Joshua Kramer - Creative Director, Design
Judie Le - Design
Work done while employed at IBM.