Nike Partners

Digital Experience

Design Lead

Design Research
Experience Strategy
UX/UI Design
Presentation Pitch

Nike.net gives wholesale partners, and the internal Nike sales reps who support them, a consumer-grade way to plan, discover, and order product. The work spanned real-time product alerts, a rebuilt search experience, and a reimagined platform vision, all centered on one goal: helping both groups move faster, with more confidence, from sell-in to sell-through.

Fashion Forecast

Branding & Digital Experience

Createive Director

Brand Identity
Experience Strategy
UX/UI Design

A lightweight iOS app that suggests what to wear based on the current full-day forecast. Users can choose default or customizable temperature alert zones on first launch, then receive proactive alerts as conditions shift throughout the day, ideal for unpredictable climates or anyone who wants one less decision in the morning.

IBM Multi-Cloud Management Platform

Digital Experience

Design Lead

Design Research
Experience Strategy
UX/UI Design
Presentation Pitch

A platform that enables IT departments and finance teams to optimize public and private cloud spend. Users can automatically discover costs and utilization, then build policy and analytics to optimize infrastructure and application deployments, ensuring high-quality services at the lowest possible price.

IBM Watson Data Platform: Search & Suggest

Digital Experience Concept

Design Lead

Design Research
Experience Strategy
UX/UI Design
Presentation Pitch

A reimagined vision and strategy for one of the essential tools within the IBM Watson Data Platform, changing the way people perceive data analytics. Beyond simply locating data, users can validate whether it is the right data for their needs by drawing on historical data, user comments, usage data, and a full pedigree.

IBM Security Branding & Digital Experience

Branding, Digital Experience

Creative Director

Brand Strategy
Visual Design
Digital Design Language
Presentaiton Pitch

A unified experience bridging product discovery and product use, bringing together marketing and design to create a cohesive journey from first impression to everyday use across the entire IBM Security division.

Dell, Inc. Branding & Marketing

Branding, Marketing

Associate Creative Director

Brand Identity
Brand Management
Design Strategy
Visual Design
Print & Digital Materials
Photo & Video Direction

Built from the ground up as the first-ever global brand team in Dell's 26-year history, the team brought creative direction in-house, replacing over 800 external agencies with a single internal team and a unified creative vision. The effort produced a new logo and comprehensive brand system that gave everyone across the company a clear, unified understanding of the brand and how to use it, something that had never existed before. The resulting global campaign positioned Dell as a more approachable, down-to-earth brand, equally at home with businesses of every size.