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Joshua Kramer is a multidisciplinary designer focused on crafting thoughtful digital experiences, managing brand systems, and leading design transformation for large-scale enterprises.

Joshua currently serves as a Lead Digital Designer at NIKE, Inc. His team is responsible for shaping the $20B platform experience that drives Nike’s B2B go-to-consumer strategy, product storytelling, and commerce solutions for the company’s global network of retail partners.

In 2015, Joshua joined IBM as a Design Lead, where he applied human-centered design principles and fostered cross-functional collaboration to create digital experiences for enterprise-scale tools. His work supported a diverse range of users, including cybersecurity analysts, data scientists, and IBM consultants.

Dell Technologies hired him in 2010 as an Art Director, where he played a key role in establishing Dell’s first in-house brand team, Global Brand Creative. He led efforts to rebrand the company and unify the work of over 800 external creative agencies into a single, centralized team. He was later promoted to Associate Creative Director and helped launch Dell Blue, the company’s internal, multidisciplinary creative agency. Dell Blue has since grown into a 75-person, award-winning studio known for crafting compelling stories around Dell’s latest innovations.

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