In establishing the first-ever global brand team in the company's 26-year history, we set out to create a simplified identity that was more honest and open. We also were able to streamline the creative network that is unified under our team's global guidance rather than the 800+ agencies before the teams' existence. In the end, we ended up with a thoughtfully crafted product and service offering that speaks with a single voice across all regions.
Tommy Lynn - Design Director
Noel Barnes - Creative Director
Joshua Kramer - Associate Creative Director
Megan Stöhr - Sr. Art Director
SY Partners - Agency Support
Cross-Functional team collaboration