Iowa Field Generals

Sports Branding

A self-initiated project in which I wanted to create a pro-American football team from scratch. I chose my home state of Iowa, which currently has no professional teams. From there I wanted to utilize my custom made typeface "Hardin" for the project. The end result is an homage to the hard-working heart-land farmer.

CREDITS

Joshua Kramer - Design, Creative Direction

MY ROLE

Strategy
Design
Illustration

NOTES

Passion project.

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CONTACT
SITE CREDITS
TYPEFACE
FF BAU

A grotesque sans-serif typeface designed by Christian Schwartz and released through FontFont in 2002. The design was inspired by the late nineteenth century grotesques from German foundry Schelter & Giesecke
FARNHAM

Farnham is a serif typeface designed by Christian Schwartz and released through Font Bureau in 2004. The design was inspired by the work of eighteenth century German punchcutter Joan Michaël Fleischman and features ball terminals and prominent angular serifs.
PHOTOGRAPHY
SHANNA KRAMER

Shanna is a lifestyle and nature photographer located in Portland, Oregon. She enjoys capturing ordinary things in extraordinary ways. She is also my lovely wife who puts up with all my indecisions and stupid ideas. A true partner-in-crime.
COPYRIGHT
© JOSHUA KRAMER 2021

All content on this website, including text, graphics, logos, photographs, audio and video clips, and data compilations is the property of Joshua Kramer and protected by the US and international copyright laws.