Iowa Field Generals
Sports Branding
A self-initiated project in which I wanted to create a pro-American football team from scratch. I chose my home state of Iowa, which currently has no professional teams. From there I wanted to utilize my custom-made typeface "Hardin" for the project. The end result is an homage to the hard-working heart-land farmer.
CREDITS
Joshua Kramer
MY ROLE
Strategy
Design
Illustration
CLIENT
Self-Initiated
